Uday Sonthalia's desire to be helpful to the society is not limited to collaborations with and visits to various organisations. He believes in getting results and wishes to make the most out of every opportunity. He has been organising not for profit camps and drives that cater to prominent social issues. His initiatives that have been on an independent level as well as through various bodies are a medium to actually give life to his motivational ideas.

A few examples of his initiatives include generation of awareness about harmful effects of tobacco and alcohol, general health check up and blood donation at several schools and communities. He has been encouraging the youth for many causes related to social and environmental initiatives, health, sanitation and several more. Uday's concern for humanity and the society on a whole is further reflected through the large scale donation drives that he successfully runs from time to time.